Fitclass Gyms
One playbook, eleven gyms: unifying content and paid social across every location
- Industry
- Health & Fitness (Multi-Location Chain)
- Services
- Performance Ads, Social Media Handling
The challenge
Managing brand consistency, member acquisition, and local visibility simultaneously across 11 regional branches required a unified, high-volume digital strategy.
The solution
- Executed a multi-location performance marketing approach spanning all 11 branches.
- Developed tailored, branch-specific content calendars to route UGC videography and promotional schedules across every location.
- Built customised paid social funnels on Meta Ads to drive hyper-local foot traffic to each gym.
The results
- Regional branches unified under one strategy
- 11
- Growth in trial membership inquiries
- 3x
- UGC assets produced each month
- 40+
Figures are illustrative estimates, not measured client-reported results.
Capabilities applied
Streamlined content production and scaled on-ground local awareness, yielding a highly engaged community and a predictable influx of trial memberships for each specific gym location.
Executed a multi-location performance marketing approach spanning all 11 branches.
Developed tailored, branch-specific content calendars to route UGC videography and promotional schedules across every location.
Built customised paid social funnels on Meta Ads to drive hyper-local foot traffic to each gym.
Branch performance
- 11
- Locations live
- 482
- Trial inquiries this month
- 96
- Assets scheduled
Trial inquiries by week
Last 7 weeks
By the numbers
Regional branches unified under one strategy
Growth in trial membership inquiries
UGC assets produced each month
Figures are illustrative estimates, not measured client-reported results.
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