Software Development
Your reporting stack, built rather than bought.
Custom-built dashboards to monitor multi-platform workflows and data integration.
1Data SourcesRAW_JSONStripe Webhooks1.2k/dayPostgres DB48 tablesSegment Track22 events
2CollectionCLEAN_EVENTSSnowplow PipelinestreamingSchema Validation0 rejectsPII HashingSHA-256
3WarehouseAGGREGATESBigQuery1M rowsuser_idstringevent_tstimestampsourcestringrevenuenumeric
4ReportingBOARD_DECKMonthly recurring revenue+10% vs last month
Stage 1
Data Sources
Stripe Webhooks1.2k/day
Postgres DB48 tables
Segment Track22 events
Stage 2
Collection
Snowplow Pipelinestreaming
Schema Validation0 rejects
PII HashingSHA-256
Stage 3
Warehouse
BigQuery1M rows
user_idstring
event_tstimestamp
sourcestring
revenuenumeric
Stage 4
Reporting
Monthly recurring revenue
+10% vs last month
What you get
Marketing & SEO Tracking Systems
Multi-platform data ingestion
Warehouse and transformation layer
Custom dashboard interfaces
Alerting and anomaly detection
Scheduled reporting exports
Built, not bought
Reporting tools stop where their connectors stop. A stack you own does not have that edge.
One warehouse, one truth
Platform figures disagree by design. Reconciliation happens once, centrally, rather than in every meeting.
Alerted, not discovered
A campaign breaking on Friday evening should page someone, not surface on Monday morning.
What the stack covers
Multi-platform data ingestion
Warehouse and transformation layer
Custom dashboard interfaces
Alerting and anomaly detection
Scheduled reporting exports
Metric definition governance
Tooling we work with
BigQuery
Snowflake
dbt
Airflow
GA4 export
Ads APIs
CRM sync
Looker Studio
Metabase
Anomaly detection
Slack alerting
Scheduled exports
How the stack gets built
Source and metric audit
Warehouse design
Ingestion pipelines
Transformation layer
Dashboard build
Alerting and handover
Reliability
What keeps the numbers trustworthy
Pipeline failures alert before anyone opens a dashboard
Metric definitions kept under version control
Backfill procedure documented and actually tested
Row counts reconciled against the source platforms
Warehouse and code in your own accounts
Cost monitoring on query spend
How this differs from an off-the-shelf reporting tool
| Capability | Pixel Portal | Off-the-shelf tool |
|---|---|---|
| Metric definitions version-controlled | Included | Not included |
| Pipeline failure alerting | Included | Not included |
| Backfill procedure tested | Included | Not included |
| Scheduled reporting | Included | Included |
| Warehouse hosted in your account | Included | Not included |
Next step
Need tracking systems?
Send us the brief, or just the problem. We will come back with an honest view of scope, timing, and whether we are the right team.