Digital Marketing
Own the feed, not just a slot in it.
Comprehensive brand strategy, operational calendars, and cross-platform organic growth.
Q3 Content Calendar
MonCarousel · BrandWedReel · ProductThuCase studySatCommunity AMAPublishing QueueSLA: <15 minQ3 Content Calendar
Publishing Queue
Replatforming Northwind in eleven weeks.
Behind the rebrand — three weeks of type tests.
What forty assets a month actually looks like.
What you get
Social Media Handling
Positioning before posting
The content thesis is decided before a calendar exists, so production has something to be consistent with.
Production that repeats
Recurring formats and pillars, so shipping forty assets a month is a process rather than a scramble.
Measured against pipeline
Reach is a diagnostic, not a result. The monthly read is against the metrics that map to revenue.
The problem
Most brands post. Very few compound.
Posting on a schedule is not a strategy. Without a governing point of view, a content calendar becomes an obligation to fill space — and audiences learn to scroll past it.
We start from positioning: what this brand is uniquely credible saying, and which of its audiences is actually worth reaching. Everything downstream — formats, cadence, creative direction — is a consequence of that decision rather than a template.
What the function covers
One team owns the whole loop, from the argument the brand is making down to who answers a comment on a Saturday.
Channel strategy and voice
Content calendar operations
Creative production and copywriting
Community management
Paid amplification of organic winners
Growth and pipeline reporting
Platforms and formats we operate
Mix is decided during the audit rather than assumed. A brand with nothing to show does not need a video-first strategy because video is performing for someone else.
How the engagement runs
Audit & positioning
Two weeks inside your channels and your competitors'. We leave with a documented voice, a content thesis, and an honest read on what is currently not working.
Calendar architecture
Recurring formats and pillars mapped to a monthly operating calendar, so production becomes repeatable instead of improvised.
Production & publishing
Creative, copy, scheduling, and community response handled end to end by a named team you actually meet.
Community operations
Response SLAs, escalation paths, and a documented line on what we answer ourselves and what comes to you first.
Read & adjust
Monthly review against the metrics that map to pipeline — not vanity reach. Formats that underperform get cut, not defended.
How we work
What you are actually buying
Agency retainers go wrong in predictable ways: the team you met at the pitch is not the team doing the work, the reporting measures whatever looks best that month, and the files live somewhere you cannot reach. These are the commitments that close off each of those.
How this differs from a standard retainer
| Capability | Pixel Portal | Typical agency |
|---|---|---|
| Positioning work before the first post | Included | Not included |
| Named team rather than a rotating pool | Included | Not included |
| Response SLAs in the contract | Included | Not included |
| Monthly performance reporting | Included | Included |
| Source files handed over on request | Included | Not included |
Common questions
Both arrangements are common. We can run the function end to end, or operate as the strategy and production layer while your team owns community and publishing.
Related work
Next step
Need social media handling?
Send us the brief, or just the problem. We will come back with an honest view of scope, timing, and whether we are the right team.