Digital Marketing
Decisions need numbers you can defend.
Implementation of cross-platform tracking sheets and conversion architecture.
Web ClientGA4 StreamServer ContainersGTM VerifiedServer-side
Revenue AttributionLive$120,000Attributed$20k$10k
Web ClientGA4 Stream
Server ContainersGTM Verified
Server-side
Revenue AttributionLive
Attributed
What you get
Performance Tracking & Analytics
Measurement plan and event taxonomy
GA4, GTM, and server-side tagging
Cross-platform attribution modelling
Conversion architecture implementation
Executive reporting dashboards
Numbers you can defend
A figure in a board deck should survive someone asking exactly how it was calculated.
One taxonomy, every platform
Events named once and used everywhere, so the platforms stop quietly disagreeing with each other.
Tracking that survives consent
Server-side collection and consent mode, so the data does not evaporate the moment a banner appears.
What gets implemented
Measurement plan and taxonomy
GA4 and GTM implementation
Server-side tagging
Cross-platform attribution
Conversion architecture
Executive dashboards
Stack and standards
GA4
Google Tag Manager
Server-side GTM
Consent Mode v2
Meta CAPI
Enhanced conversions
BigQuery export
Looker Studio
UTM governance
Event taxonomy
Cross-domain tracking
Data layer design
How measurement gets built
Measurement plan
Taxonomy definition
Tag and data layer build
Server-side deployment
Attribution modelling
Dashboard delivery
Data integrity
What makes a number defensible
Every event defined in a written taxonomy first
Data layer specified before any tag is built
Consent state respected at the point of collection
QA against raw platform reports, not against itself
Documentation handed over alongside access
Estimated figures never presented as measured ones
How this differs from a standard analytics setup
| Capability | Pixel Portal | Typical agency |
|---|---|---|
| Written event taxonomy before build | Included | Not included |
| Consent state respected at collection | Included | Not included |
| Server-side collection available | Included | Not included |
| Reporting dashboard delivered | Included | Included |
| Estimates labelled as estimates | Included | Not included |
Next step
Need tracking & analytics?
Send us the brief, or just the problem. We will come back with an honest view of scope, timing, and whether we are the right team.