Webaffino
Decoupling a WordPress publisher onto Next.js without losing the backend it runs on
- Industry
- Web Publishing & Digital Architecture
- Services
- Headless (Next.js)
The challenge
The platform outgrew its traditional monolithic structure, facing performance bottlenecks that impacted user experience and technical SEO.
The solution
- Re-architected the domain by routing a decoupled front-end layout through the Next.js framework and hosting it on Vercel.
- Maintained the robust WordPress backend on a subdomain for seamless database management.
- Orchestrated comprehensive domain routing and dynamic sitemap generation across both layers.
The results
- Faster page loads after the replatform
- 70%
- Hours of downtime during cutover
- 0
Figures are illustrative estimates, not measured client-reported results.
Capabilities applied
Achieved lightning-fast page load speeds, superior SEO crawlability, and a highly scalable infrastructure future-proofed for massive content expansion.
Re-architected the domain by routing a decoupled front-end layout through the Next.js framework and hosting it on Vercel.
Maintained the robust WordPress backend on a subdomain for seamless database management.
Orchestrated comprehensive domain routing and dynamic sitemap generation across both layers.
Deploy health
- 0.9s
- Largest contentful paint
- 18k
- Pages prerendered
- 100%
- Routes migrated
Median page load, weekly
Three weeks either side of cutover
By the numbers
Faster page loads after the replatform
Hours of downtime during cutover
Figures are illustrative estimates, not measured client-reported results.
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